Job Description

We are in search of a creative and pioneering Senior Product Marketer who will develop and own positioning, messaging and go to market strategy for one of our newest SaaS brands, Vidable™.  You will be a foundational member of the product marketing team.  You will be the key driver in developing and executing go-to-market strategy and competitive differentiation while creating multi-channel campaigns to drive awareness and generate demand.  You will help build market share and achieve explosive company growth.


  • Define customer personas, product positioning, competitive differentiation, key market messages, and value propositions
  • Collaborate with product and sales teams to build and manage go-to-market strategy that is informed by research
  • Develop compelling messaging and multi-channel marketing campaigns to raise awareness and generate demand
  • Partner with product management to inform and communicate the product roadmap based on customer insights and market trends
  • Help sales channels exceed plan through the development of compelling product positioning that is supported by sales tools and collateral
  • Interact regularly with customers to develop a complete understanding of customer needs, pain points and to transform them into product evangelists
  • Develop a deep knowledge of competitive offerings and drive ongoing differentiation 
  • Evaluate and report on the effectiveness of product marketing programs on an ongoing basis 

Experience & Qualifications

  • Bachelor’s degree in a business discipline or equivalent professional experience required
  • 5+ years of B2B product marketing experience
  • Experience bringing new products to market
  • Knowledgeable in SaaS 
  • Demonstrated ability to create customer-facing content and messaging that resonates
  • Solid customer relationship skills enabling development of products that meet market needs 
  • Pricing strategy skills
  • Self-starter with ability to prioritize, implement, and champion products 
  • Experience working with marketing automation platforms such as HubSpot or Marketo
  • Ability to travel (up to 15%)

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Contact Information


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Sonic Foundry is an Equal Opportunity Employer

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Diversity and inclusion are both embraced and is a recognized business advantage. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Sonic Foundry uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit Employment is contingent upon passing a background check.

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