Job Description

  • Responsible for working with Engineering, Marketing, Sales & Senior Leadership as part of a cohesive team that together drives the planning, development, positioning and launch activities for the product portfolio to achieve market position, market share, and growth goals for existing
  • Responsible to serve as an internal and external champion for the product offerings throughout their life cycles
  • Responsible for providing support for marketing strategies, sales readiness and partner initiatives based on insight gained from regular interactions with key customers, partners and the market at large


Market Assessment

  • Solicit customer, prospect and partner input (via customer calls, site visits, trade shows, surveys, win/loss analyses, etc.) to understand and define customer personas, use scenarios, business pains and solution requirements to better champion our products and services
  • Assess market and technology trends, market sizing and market opportunities through research with analysts and other sources
  • Conduct competitive analysis relative to product positioning, market segmentation, pricing and support strategy to determine marketing/sales opportunities and threats and to establish differentiation and value propositions

Product Marketing Management

  • Work to define new offerings road map strategy, working closely with internal teams
  • Define buyer personas, product positioning, competitive differentiation and key market messages/value propositions
  • Define and manage systematic process for executing product launches
  • For each scheduled release, develop and communicate launch plan and launch milestones
  • Coordinate new offering release communication plan for customers and partners
  • Provide product marketing support for trade shows, events and channel
  • Review and assist in the ongoing maintenance of marketing initiatives
  • Monitor and manage pricing of product and product mix to meet revenue targets and win market share from competition
  • Validate new product/features with cost vs. market potential research
  • Revenue modeling, pricing and packaging
  • Create feature descriptions, product positioning and sales enablement tools

Customer Loyalty/Retention

  • Assist with creating customer reference stories, case studies and use case-based webinars
  • Work with training team to develop product launch training plan
  • Consult with customer success to ensure appropriate services for the product
  • Regularly engage with customers in online community

Technical Product Management

  • Work closely with Engineering to define and prioritize future product direction and requirements including releases which address the key needs and use cases of targeted markets
  • Work with engineering to make decisions about sun setting products and features
  • Work with engineering to ensure product is consistently and appropriately branded
  • Gather and document feedback and requirements from prospects and customers, facilitating technical product road map planning

Experience & Qualifications

  • Bachelor's degree in a related field necessary
  • 5+ years of product management experience
  • Knowledgeable in technology and/or enterprise software
  • Solid customer insight enabling development of products that meet market needs
  • Experience developing and implementing product launch plans
  • Pricing strategy skills and experience
  • Passionate self-starter with ability to prioritize, implement and champion products
  • Ability to multi-task several simultaneous projects
  • Ability to effectively engage, interact with and mobilize multi-discipline teams at all levels